Digital media is a general term used to describe a number of different types of multimedia systems that are used today for entertainment and information dissemination. Media literally refers to various forms of non-traditional mass communication. Traditional media is any type of public mass communication that have been available prior to the advent of digital media; e.g., newspapers, television, radio, and magazines. Digital media, however, refers to online applications and sites which allow users to make and share content as well as participate in social media. Today, there are two main types of digital media: performance media and content media. Performance media generally refers to interactive software or data-based services, while content media refers to traditional texts and still pictures.
As the term suggests, performance media include games, movies, music, video, and television shows; whereas content media include books, music albums, videos, and web pages. The difference between the two lies in the medium that’s utilized to deliver the content, as well as the delivery mechanism itself. Content media generally deliver content via the Internet, while performance media offer performance qualities to the user, such as graphics and animations. For example, a game would need to have sound, graphics, a distinguishable interface, network protocols, and so on, in order to provide an enjoyable experience to the user.
In order to get content across to viewers, traditional media tends to use text and images; however, with digital media, content can be presented through images and animation. However, the content delivery method is not static; rather, it is dynamic. For example, a photograph is altered when it is clicked on and saved on the hard drive of the user. Likewise, an audio file can be altered when it is saved on a CD or uploaded to a digital service.
Traditional platforms include television, radio, printed media, and the like; however, this strategy is no longer applicable because of the emergence of interactive devices such as mobile phones and tablets. This enables users to share content using digital media; thus, it also makes content easier to access and disseminate. With social media marketing, you need not necessarily create personal profiles or publish articles on your blog to share content across these platforms.
This strategy is very effective in advertising. Today, people are not only using traditional media to consume information but also to advertise. Digital media can help in advertising by reaching the right audience at the right time. Whether you want to reach young audiences or the elderly, you can easily do that through social media marketing.
In today’s competitive market, marketers need to find innovative ways to increase the awareness of their products and services to their customers. Through social media marketing, you can also promote your products, increase brand loyalty, reduce cost of advertising, and reach a wider audience. However, like all other forms of marketing, social media requires creative thinking and smart strategies. It is vital for marketers to understand how different platforms work and what audience campaigns are best suited for each platform. A professional social media agency can help you in implementing an effective strategy for your business.