A Digital Marketing Plan For Your Business
When building a digital marketing strategy, the most important consideration is performance. How does your brand perform compared to your competitors? Are customers satisfied with it? Can you turn a profit?
The very first step in any digital marketing strategy is to build brand awareness by increasing brand awareness in all the platforms where your target audience can easily access your website. Brand awareness is all about creating a positive emotional connection, an association, with your customer and their particular brand. Therefore, a strong brand awareness will in the end improve customer loyalty, drive sales and ultimately influence your brand over time. This is what is known as lifetime value.
The second most important thing for any good brand awareness campaign is to build engagement. Engagement is really just the ability to interact with your customer. Why would they want to do business with you if they didn’t even know you existed? Therefore, you need to effectively promote your website and any other digital campaign you’re running to get this done. One great way to promote your website is through social media strategies. A social media strategy guide should include a list of the best social media websites available.
Some of the best social media sites available to your target market sector include Twitter, Facebook, YouTube, LinkedIn, Pinterest, Tumblr, FourSquare, Google+ and many more. When using these services, there are a few things to keep in mind when doing so to increase brand awareness and to also increase sales performance. First of all, using these services should be part of your overall digital marketing strategy. It should never be treated as a stand alone strategy. Your overall strategy should include everything from Pantry loading advertising to email campaigns.
For example, when it comes to promoting a website or getting a social media campaign going, don’t think about how awesome it will look on your website… think about how awesome it looks on YOUR website! If you have a website dedicated to selling blueberries, you can post links to your website on Facebook, YouTube and Twitter. On Facebook, you can put a blueberry photo and a brief description… on YouTube you can put a longer description and a link to your website. On twitter you can tell people what you’re up to, like blueberries, and tell them how to buy. Pinterest could have a blueberry photo on the front page and a description with a link to your website…
Finally, it’s important to include all of these elements within your overall Digital Marketing plan. If you want to sell a lot of items related to blueberries, you should have a relevant content calendar that shows all of your deals, promotions and current listings. If you want a Facebook campaign, you should have a relevant content calendar that posting appropriate ads to your wall. If you want to get people to your website, you need a content calendar that has ads in it. These are just a few examples of what goes into creating content calendars. Try to be as thorough as possible in planning this type of marketing strategy.