Free Digital Marketing Courses
Earn a digital marketing degree by creating a unique digital marketing plan for a specific brand of your choice. Your plan will cover strategic elements across all disciplines discussed in the program, from keyword research to social media marketing to search engine optimization. You will have the opportunity to learn about trends and how to apply them to your own marketing plan. You can even take this course online and earn credits towards earning your online degree. Your instructor is experienced in digital marketing and will be able to assist you in choosing the best content for your plan.
The most important facet of learning how to be a digital marketer is by immersing yourself in as much information as possible around the various digital marketing trends that are occurring today. These trends are not only about technology and how it influences the way we go about our day to day lives. They are also about the types of content that people consume on a regular basis. The class discussed the importance of using videos, podcasts, and social media websites to keep in touch with customers.
The social media sites were used in conjunction with a video marketing plan. This included a blog, a Facebook page, and a Twitter account. All of these content campaigns were designed around the one central theme, which was that the brand wanted to engage its consumers on a more personal level. Consumers are comfortable being marketed to in this way and the trends of this medium are only going to continue to grow.
The first course covered topics like keyword research and digital media optimization. The second segment focused on content strategies. These strategies include everything from video marketing, podcasts, and social media marketing strategies to SEO (search engine optimization). The third focus on trends and how to interpret them for the benefit of the business.
The fourth topic was about interpreting trends and how to apply them to the business environment. Topics such as conversion tracking, metrics, and ad buying are also covered. The fifth topic brought up the need for an analytics package and discussed how to do this through a service provider. The final part of the digital marketing course looked at strategies like subscriber acquisition and content publishing.
If you would like to receive free digital marketing courses, the ones that the instructor provides are often worth studying even if they are not standalone eBooks or videos. Most professors provide links to other resources so that you can learn more about their specific topics. However, in order to get the most out of free courses, especially those that are provided by professors, it is best to study the material on your own. Studying in-person by yourself will allow you to get more individualized instruction and to get a better understanding of the subject matter. It may also be beneficial to look for feedback on the teacher’s website and from other students on the forum.