A Digital Marketing Plan For Your Business

July 23, 2021 by Sergio Lam

A Digital Marketing Plan For Your Business

When building a digital marketing strategy, the most important consideration is performance. How does your brand perform compared to your competitors? Are customers satisfied with it? Can you turn a profit?

The very first step in any digital marketing strategy is to build brand awareness by increasing brand awareness in all the platforms where your target audience can easily access your website. Brand awareness is all about creating a positive emotional connection, an association, with your customer and their particular brand. Therefore, a strong brand awareness will in the end improve customer loyalty, drive sales and ultimately influence your brand over time. This is what is known as lifetime value.

The second most important thing for any good brand awareness campaign is to build engagement. Engagement is really just the ability to interact with your customer. Why would they want to do business with you if they didn’t even know you existed? Therefore, you need to effectively promote your website and any other digital campaign you’re running to get this done. One great way to promote your website is through social media strategies. A social media strategy guide should include a list of the best social media websites available.

Some of the best social media sites available to your target market sector include Twitter, Facebook, YouTube, LinkedIn, Pinterest, Tumblr, FourSquare, Google+ and many more. When using these services, there are a few things to keep in mind when doing so to increase brand awareness and to also increase sales performance. First of all, using these services should be part of your overall digital marketing strategy. It should never be treated as a stand alone strategy. Your overall strategy should include everything from Pantry loading advertising to email campaigns.

For example, when it comes to promoting a website or getting a social media campaign going, don’t think about how awesome it will look on your website… think about how awesome it looks on YOUR website! If you have a website dedicated to selling blueberries, you can post links to your website on Facebook, YouTube and Twitter. On Facebook, you can put a blueberry photo and a brief description… on YouTube you can put a longer description and a link to your website. On twitter you can tell people what you’re up to, like blueberries, and tell them how to buy. Pinterest could have a blueberry photo on the front page and a description with a link to your website…

Finally, it’s important to include all of these elements within your overall Digital Marketing plan. If you want to sell a lot of items related to blueberries, you should have a relevant content calendar that shows all of your deals, promotions and current listings. If you want a Facebook campaign, you should have a relevant content calendar that posting appropriate ads to your wall. If you want to get people to your website, you need a content calendar that has ads in it. These are just a few examples of what goes into creating content calendars. Try to be as thorough as possible in planning this type of marketing strategy.

4 Reasons Chatbot Marketing Can Increase Your Leads

July 23, 2021 by Sergio Lam

4 Reasons Chatbot Marketing Can Increase Your Leads

Chatbot Marketing refers to the innovative approach of selling your goods or services using sophisticated, interactive messages to enhance lead generation, enhance customer interaction, or automatically solicit sales leads. Businesses applying the chatbot approach for online marketing should understand their three major elements very clearly. The three components are:

* Your Bot your chat bots will run on Facebook’s social media platform and Facebook’s Messenger platform. These chat bots (also known as “engines”) will be interactive and designed to encourage users to engage with them in conversation. They will automatically deliver promotional messages based on what customers ask for or are interested in. This will allow you to provide answers to their questions, ask relevant questions, and even leave them a question or answer that is more in line with their interests.

* Your Content – your chatbot marketing campaign will also include relevant content that you create, which will be delivered in a variety of ways. Examples of content could include instructional videos, real-time chat messages, articles, blog posts, and any other content that can be converted into an interactive experience for users. This content will engage with your audience while converting into traffic. You can use these communications in addition to your chat bots to increase your conversion rates on your website. The most successful forms of content communication will provide information, entertainment, tips, or other relevant information to your customers.

* Your Sales Funnel – through the use of chatbot marketing, you can engage with your audience through its interactive nature. By having conversations with customers, you will be able to obtain information about your audience and learn what drives them to engage or not. Knowing this, you can then design an interactive sales page, which will allow your customers to engage with it and actually purchase your products or service. By allowing your audience to interact with your sales page, you increase their trust in your brand and your company’s ability to engage with customers on an individual level. Through engaging in conversation with your customers, you not only allow them to become a part of your customer base, but also increase the likelihood of becoming a long-term customer.

* Increased Lead Generation – by allowing your chat bots the ability to hold conversations with potential clients, you are increasing lead generation. You will be able to capture the contact information of each individual who engages with your bot and can generate an excellent database of potential customers to work with in the future. These databases can be shared with other businesses in your market to ensure you continue to gain exposure to your target markets. Chat Bots have the ability to engage with individuals while allowing them to leave their contact details, such as email address, contact details, and phone number. The information you receive from these conversations can be used to contact these leads and present opportunities for you to obtain more business. Chat Bots are superiors that can deliver exceptional results to your online business.

* Social Media Presence – with the right amount of effort, creativity, and ingenuity, you can engage your customers through social media platforms and connect with a larger base of individuals. The best part about this strategy is that your chatbot can become an asset that helps you reach out to your target markets while you grow your social media presence. It’s a win-win situation for you and your customer. You will receive more leads from your existing customers, and your social media profiles will help you engage with your current and future clientele. Chatbot Marketing can be a wonderful tool to utilize to assist you in marketing qualified leads.