Weibo is a growing social media platform in China. It is similar to Twitter but goes beyond, as Sina Weibo has a large user base and broad demographics. Weibo Marketing is an important part of a company’s online marketing strategy. Shifu has helped numerous international brands conduct successful Weibo campaigns. We can handle all aspects of your Weibo marketing campaign.
There are many marketing tools available on Weibo. The most popular tool is display advertising, which appears in different formats. Its prominent feature is the call-to-action button, which can direct users to a website. Native ads are even more effective than display ads, as they can serve multiple purposes. For example, they can invite users to download a product or participate in a competition. This form of marketing is a good fit for companies with a limited budget.
If you want to maximize Weibo marketing, you need to target a younger audience. The majority of Weibo users are under the age of 30 and are more likely to be active on the platform than on other social media sites. You should target people who are interested in dynamic, creative content. Use trending hashtags to engage with potential customers. And be sure to share relevant content that is related to your product.
If you are looking to advertise on Weibo, you can target users based on their search terms. You can also place display ads on other accounts. These advertisements can be featured on the opening page of Weibo apps. By paying other accounts, you can increase your account’s followers. Weibo allows you to target a targeted audience, which is important for a successful Weibo marketing strategy.
Another method of Weibo Marketing is creating a super topic. This method is used to spread a specific topic and build a community around it. The advantage of creating a super topic is that it does not override the regular hashtag. You can also use both. But to create a super topic, you need to apply. To do this, you need to sign up on the official Weibo account and select the ‘Super Topic recommendation’ button.
Weibo offers various ways to promote your brand. There are traditional methods and new ones. You can choose between CPC (cost per action) and CPE (cost per impression). The latter is more effective for brand awareness. Moreover, you can also use newsfeed advertisements to boost brand awareness. You can select either CPE or CPM. In both cases, you can select the type of ad you want to run.
Weibo provides many advertising options, including adwords. You can choose the most effective way to promote your brand. You can create campaigns around your product or service. Using a campaign on Weibo will help you maximize your social media engagement. Once you’ve set up your campaign, you can focus on engaging with your target audience. They’ll be more likely to follow you. If you do, they’ll spread your message.