To get the most out of Instagram marketing, you’ll want to set your goals and stick to them. Then you can decide what content formats and advertisement mechanics will work best for your business. Be sure to make your goals directly correlate with your company’s needs. For example, if you’re a small business, you probably don’t need a sales boost. Instead, you may focus on acquiring more customers or market insight.

Countdowns and polls are a great way to keep your audience interested and engaged. You can even use an Instagram dice to generate random questions. A countdown is a great way to promote an upcoming event or product launch. You can automatically update it so your followers know when the date is approaching. By keeping your followers updated, you’ll be able to provide valuable information to potential customers. And, as long as you have a good hashtag, people will follow you.

You should also use stories to create more engagement. If your reach is decreasing, it could mean your audience is losing interest in your posts. You should try using Instagram stories to build a community around your brand. Impressions are higher than reach because some users may view your story multiple times. Lastly, use Share My Insights to track your top posts, hashtags, and post format. These metrics will help you understand what works best for your audience.

One of the best ways to promote your business on Instagram is to use a featured post from a previous customer. It’s a win-win for both you and the customer. Reposting a featured post allows you to engage the customer while creating a visually appealing post. Plus, it encourages other customers to feature your products on their profiles as well. Your followers will love it, and you’ll get the exposure you need to get ahead.

Using videos is a great way to increase your audience’s engagement. While many businesses use traditional commercials, these are not the only options for video content on Instagram. You can also use Vine-style looping videos and timelapse videos. If you’re a new business, Instagram is an excellent platform to get the word out about your product and services. And the best part is that you can easily reach people in other countries with this platform.

Using videos on Instagram can be a great way to engage with your audience. As long as you keep it fun and fresh, you’ll see huge results. In fact, some brands have seen more than 700,000 likes per post. A high-quality follower count is a sign of success. In addition to being a great way to stay connected with your customers, you’ll have a lot of fun with your Instagram campaign.