Digital Marketing means different things to different people. For some it is the promotion of a website and its affiliate programs. For others it is all about social media marketing, i.e. optimizing your Facebook page and getting other people to like you and your products. For yet others it is simply a matter of search engine optimization (SEO). The main point to all this is that the core component of Digital Marketing is the promotion of your website and it is usually done through the mediums defined by Social Media.
Traditional marketing has always been all about meeting up with your customer at the right moment and in the correct location. This could be at a trade show, an event, a festival or just at their door step. Today, that means that you have to meet them before they come to know of your existence: in the online world. Enter digital marketing, that means any type of promotion that exists online now. You can use Search Engine Optimization to get a higher ranking in the search results for your keywords or you can go for lead generation through Facebook or Twitter. There are even companies that offer to promote your website for you and the money is sent through PayPal if you choose to pay for such services.
In order to get the best results out of your promotion campaign it is important that you have a Digital Marketing plan that is well conceived and executed. Digital Marketing can include anything from article marketing, blogging, press releases, pay per click advertising to viral promotion through social networking sites. However, you have to make sure that you have chosen the type of promotion that will yield the best results for your website and not just take chances with the wrong ones. A good Digital Marketing plan should therefore include the four basic components mentioned below.
First off, an inbound marketer has to focus on one narrow segment of the market to be successful: the inbound marketer has to target his own niche. Therefore, when choosing a particular product or service, the inbound marketer should first analyze which segment needs the most attention by offering the products or services that are most relevant to his or her target audience. This requires research and careful analysis of the market. A good Digital Marketing plan thus should first start with the analysis of your potential customer base.
Next, the digital marketing plan should focus on increasing your brand awareness among your target audience. This can be done through Search Engine Optimization (SEO), which involves optimizing your website, articles, blogs, press releases and social media accounts so that your website appears on the first page of search results for specific keyphrases or key phrases related to your business. By increasing your brand awareness, you increase the number of customers that visit your website or call your company to ask more information about your products or services. This makes for more productive sales calls because your prospects become more comfortable asking questions or even buying your products.
One of the most effective forms of digital marketing strategy is Instagram. You can drive a lot of traffic to your website through this social media platform, which will lead to enhanced brand recognition and increased customer loyalty. In order to implement an Instagram digital marketing strategy, you need a compelling Instagram story. The story should grab the attention of your audience immediately, while also making them curious about what you’re offering. Digital Marketing professionals know how to craft captivating stories using a series of images or short video clips that are quickly made available to everyone on Instagram.