Hundreds of renowned colleges and industry professionals have offered various digital marketing courses through the internet mode which impart essential digital marketing skills by engaging in live classroom sessions, practical assignments and short quizzes. These are comparatively cheaper and more flexible than traditional university degree programs. This is because these programs are offered by experts in the field and the syllabus is customized to meet the needs of the students. Students in these courses learn the latest marketing strategies and techniques, gain new business skills, and acquire new business knowledge. The main advantage of online marketing courses is that they can be taken as per your convenience, at your own pace, and in the comfort of your home.
Generally, online marketing courses have a pre-determined duration, ranging from two to four months, and students can easily opt for a duration they consider convenient for them. This is important because the effectiveness of any digital marketing strategy depends on the amount of time the strategy has been implemented. Therefore, it is necessary that the strategies should be implemented in the right manner from the very beginning. A good marketing strategy will take into consideration both short term and long term objectives. Longer duration strategies ensure that the strategies are implemented continuously over a period of time, with positive results. On the other hand, short term strategies have short durations and therefore are ideal for the people who are interested in implementing strategies quickly for enhancing their current business position.
Before enrolling for any digital marketing courses, it is necessary for an individual to evaluate his/her capabilities, so that the desired courses can be successfully completed. For this, an individual needs to evaluate his/her career goals, strengths, weaknesses, experience, etc. A digital marketing certification is one of the best options available, because it is designed to assess an individual’s aptitude and experience in digital marketing. The certification also tests the knowledge of the student about different digital marketing strategies. The six courses offered in a digital marketing courses are the Digital Marketing Fundamentals, the Fundamentals of Digital Marketing, Introduction to Digital Marketing, Search Engine Optimization, Advertising and Digital Media, and Digital Marketing Metrics.
This is the first digital marketing course offered by Cisco. It helps students understand the need of digital marketing strategies and the importance of each strategy in their business. Besides this, students get an overview of the marketing process and the different types of media used for advertising products or services. The importance of growth hacking and social media marketing is also discussed in this curriculum. The duration of this digital marketing course may vary depending upon the level of interest and preparation you possess.
An excellent digital marketing course prepares you for the challenges which exist in the market today. When you enroll for this course, you are provided training in search engine optimization and using social media. This is a must-have if you intend on building your career as an SEO expert. The duration of this three months course may vary depending upon the level of your preparation.
This digital marketing nanodegree is conducted through email and it allows you to learn how to create your own webpage, marketing campaign, and promote products through social media platforms. If you already have a Gmail account or a Facebook marketing account, this Nanodegree is for you. The primary goal of this training is to enhance your ability to use Google AdWords to drive targeted traffic to your site. It introduces you to a number of Google AdWords strategies and tests your knowledge regarding the various tools and applications related to Google AdWords. You will also get to know about the various ways in which you can use Facebook marketing and instagram to promote your product.